Cognomen 서 (瑞 
, 西 , 徐 , along with others...) , throughout the world, is a prevalent family name. The cognomen 서 is habitual in China, where it is a prevalent surname, South Korea, where it is a common surname, and U.S. Virgin Islands, where it is quite a common surname (explore the name in all countries). Measured by absolute frequency, it is commonest in China, South Korea, and the United States. Much less frequently, 서 is the forename as well as the last name.
| 서희 Korean politician and diplomat, KP (b. 942) |
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| 이서 (b. 1449) |
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서재필 noted champion for Korea's independence, journalist (1864-1951), KR (b. 1864) |
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서영해 korean writer in french, KR (b. 1902) |
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서정갑 South Korean academic, KR (b. 1914) |
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서윤복 Korean distance runner, KR (b. 1923) |
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서정인 Korean writer, KR (b. 1936) |
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서남표 President of KAIST, KR (b. 1936) |
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| 서상호 South Korean politician, KR (b. 1888) |
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서청원 South Korean politician, KR (b. 1943) |
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서수남 South Korean singer, KR (b. 1943) |
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서영은 Korean writer, KR (b. 1943) |
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| 서이환 South Korean politician, KR (b. 1894) |
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| 서병호 KR (b. 1885) |
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서영길 South Korean admiral and diplomat, KR (b. 1945) |
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